COOP 101: Introduction to Career Practices - Textbook

Learning Outcomes:

• Students will recognize the importance of social media in the workplace.
• Students will learn the various social media platforms in the workplace.
• Students will learn the netiquette of social media.

Introduction:

What is interesting is the power and the impact of social media...So we must try to use social media in a good way. - Malala Yousafzai

Social media is a tool that profoundly impacts how businesses communicate, market, and engage with customers and stakeholders. Social media in the workplace encompasses platforms such as LinkedIn, Twitter, Facebook, and Slack. These venues are used to provide open dialogue, share updates, and recognize achievements a business may be experiencing. In addition, social media provides a platform for employers to showcase their company culture, values, and employer brand. While social media offers numerous benefits, it also presents challenges and risks for organizations. Businesses must create clear guidelines and policies regarding the usage of social media and ensure that employees understand their responsibilities and boundaries. Employees who can navigate social media platforms have leverage to showcase their expertise, build professional networks, and stay informed about industry trends and best practices.

Readings & Video Watch Assignment:

• Read: 
  • Unit 19: Netiquette and Social Media
  • 6.4 Using Social Media at Work
• Watch:
  •  What is Netiquette? - YouTube - Maestra Shee Sanchez

Submission Assignment:

Discussion:  Choose ONE of the following questions to respond to in your initial post. Your posting should be at least 75-100 words.  After you have created your post, you are to post to one of your classmates' posting.  You are to post in the designated area provided by your professor.

1. How can social media be leveraged to enhance business operations, marketing, and employee engagement? Provide examples of successful social media strategies used by companies.
2. What are some potential risks and challenges associated with social media use in the workplace? Consider issues such as privacy, productivity, and professional conduct.
3. What legal and ethical issues should organizations consider when it comes to social media use by employees? How can these issues be addressed?

• Unit 19: Netiquette and Social Media in Communication at Work by Jordan Smith is licensed under a CC BY 4.0 International License, except where otherwise noted.

• 6.4 Using Social Media at Work in Fundamentals of Business Communication Revised (2022) by Venecia Williams & Nia Sonja is licensed under a CC BY-SA 4.0 license, except where otherwise noted.

• What is Netiquette? | Maestra Shee Sanchez | is licensed under a CC Attribution 4.0 International (CC BY 4.0) license.