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ENG 110: Elyse Zucker - Textbook

Unit 3. Agroindustry's Food Products Promotion

Newspaper ad text "It's about time for some fries" with McDonald's fries blurred in the background.

It's about time for some fries by elycefeliz is licensed under a CC BY-NC-ND 2.0 license. 

 

Unit 3. Agroindustry's Food Products Promotion

 

"While in an International Fragrance (IFF) lab creating, with chemicals, processed food fragrances and tastes, Schlosser, with eyes closed notes that '[i]t seemed like someone in the room was flipping burgers on a hot grill. But when I opened my eyes, there was just a narrow strip of white paper and a smiling flavorist.'”

 —Eric Schlosser
 


Unit 3 continues what students learned about agro-industry in Unit 2. They will understand how agroindustry intentionally designs and promotes their products to deceive the public for commercial gain and power.


Supplemental

Unit 3 Assignment

Writing Prompt

Drawing on the materials from this unit, write an essay in response to the following prompt:

  • Food is concrete and essential for survival. Why then, in contemporary society is real food so difficult to identify and even obtain?

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